medianexis.
Reporting index

Luis Rijo

Covers ad-tech and streaming. Bylines at ppc.land. Desk record: 22 signals cited since August 2026, 20 published. Updated November 3, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

20 stories, newest first.RSS →
DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

DoubleVerify ends earnings calls as $13.60 Nielsen sale nears close

PPC Land’s Luis Rijo reports that DoubleVerify posted third-quarter revenue of $205.6 million, up 9%, with net income up 56% to $15.9 million, a day after shareholders approved its sale to Nielsen’s parent.

Agencies

WPP’s Rose slams ‘pitch-less CEO handshake’ agency deals

Campaign US’s Shauna Lewis reports that WPP chief executive Cindy Rose criticized “pitch-less CEO handshake deals” on WPP’s Q3 investor call, warning clients against bypassing due diligence.

Nov 2
Ad-tech

Study: ChatGPT ad clicks generate just $0.89 versus $2.45 for Google search

PPC Land’s Luis Rijo reports that a working paper tracking 1,898 online shops found paid ChatGPT ad visits generated $0.89 in revenue in US traffic, versus $2.45 for paid Google search ads, a 64% shortfall in revenue per visit.

Nov 2
Measurement

Netflix ad tier joins Australia’s official TV currency in 2027

PPC Land’s Luis Rijo reports that OzTAM and Netflix struck a multi-year deal putting census-level ad tier viewing into VOZ, Australia’s TV currency, starting February 2026 alongside broadcast TV and BVOD data.

Nov 2
Streaming

Prime Video packs four live games into one Black Friday night in November

PPC Land’s Luis Rijo reports that Amazon’s November schedule lists 23 live sports events on Prime Video, including four overlapping broadcasts on Black Friday: an NFL game, two NBA games and a Kraken matchup.

Nov 2
Ad-tech

Microsoft lets advertisers set 40 guidelines for AI-written ad copy

PPC Land’s Luis Rijo reports that Microsoft Advertising opened a pilot letting advertisers give its AI up to 40 written guidelines on what generated ad copy should and should not say.

Nov 2
Ad-tech

Google expands AI Mode ads to 10 more countries, no opt-out

PPC Land’s Luis Rijo reports that Google is scaling ads inside AI Mode to Australia, Canada, India and seven other countries, with existing Search advertisers automatically eligible and unable to opt out separately from Search.

Nov 2
Ad-tech

Google tests group-level “Sponsored” tag in AI Mode shopping carousels

PPC Land’s Luis Rijo reports that Google is testing an AI Mode layout that replaces per-card “Sponsored” tags with one heading over the whole paid group, pairing it with a new “All products” heading over unpaid items.

Nov 2
Streaming

ITG CEO pitches six CTV ad formats to shrink streaming ad breaks

PPC Land’s Luis Rijo reports that InTheGame CEO Aviram Sharon, writing as a member perspective on IAB Tech Lab’s site, argues CTV publishers could shorten commercial breaks by shifting ads into six standardized formats like pause, overlay and squeezeback units.

Nov 2
Streaming

Twitch hours rise 4% as Kick surges 30.7% in Q3

PPC Land’s Luis Rijo reports Twitch hit 4.51 billion hours watched in Q3, up 4%, while Kick grew 30.7% to 2.04 billion hours, per Streams Charts, even as Amazon’s earnings and 10-Q never mention Twitch by name.

Nov 2
Streaming

Amazon’s Rings of Power viewer tally jumps 15 million, with no method disclosed

PPC Land’s Luis Rijo reports that Amazon’s viewer claim for The Lord of the Rings: The Rings of Power rose from “over 170 million” in June 2025 to “over 185 million” by the May 2026 Upfront.

Nov 2
Ad-tech

Affle to buy Perion for $420 million in all-cash ad tech deal

PPC Land’s Luis Rijo reports that Affle agreed to acquire Perion for $11.70 a share in cash, a 34.5% premium, valuing the ad tech company at approximately $420 million, with a 40-day go-shop window before closing expected in early 2027.

Nov 2
Measurement

Google’s AI search stats restated without the qualifiers that defined them in May

PPC Land’s Luis Rijo reports that Google’s Shivani Mohan told advertisers query length is “3x” longer and “one in every six searches is multimodal.”

Nov 2
Ad-tech

Bluefish launches AI ad briefs, cites 35% brand gap between ChatGPT, Google

PPC Land’s Luis Rijo reports that Bluefish extended its AI brand-monitoring platform into paid media on October 27, launching Paid Media Briefs for Google and ChatGPT ad campaigns.

Nov 2
Ad-tech

OpenX report: supply-side targeting hit 51% of CTV spend in 2025, up from 9%

PPC Land’s Luis Rijo reports that OpenX’s first annual supply-side intelligence report shows supply-side targeting reached 51% of connected TV deal spend on its U.S. marketplace in 2025, up from 9% in 2022, while third-party audience data fell from 78% to roughly 40% of targeted-deal spend.

Nov 2
Ad-tech

Criteo slashes 2026 guidance to a 12% decline after second cut in three months

PPC Land’s Luis Rijo reports that Criteo has cut its 2026 forecast twice in three months, moving from expected growth of up to 2% in February to a projected decline of up to 12% by August.

Nov 2
Ad-tech

Audit: most AI assistants lack opt-out for ad data sharing

PPC Land’s Luis Rijo reports that seven academic researchers audited 788 privacy settings across 30 AI products and found only 14 of 29 applicable products let users opt out of data sale or sharing for advertising.

Nov 2
Retail-media

Amazon ad growth halves to 11% as DoorDash buys Instacart for $17 billion

PPC Land’s Luis Rijo reports that Amazon’s advertising revenue grew 10.9% to $19.64 billion in the third quarter, down from 26% last quarter, while Amazon guides to high-teens growth for the fourth quarter versus 22% a year earlier.

Nov 2
Ad-tech

ChatGPT shifts from writing tool to advice machine, OpenAI data shows

PPC Land’s Luis Rijo reports that OpenAI’s newly released Signals v3.0 dataset shows writing’s share of ChatGPT consumer requests fell from 34.1% in July 2024 to 21.4% in September 2026, while work-related requests dropped from 51.6% to 32.2%.

Nov 2
Streaming

Peacock’s ad yield per subscriber jumps 43% to $4.98 in Q2

PPC Land’s Luis Rijo reports that Peacock’s monthly ad revenue per subscriber rose to $4.98, driving its first-ever profitable quarter. But growth leaned heavily on World Cup, NBA and Love Island scheduling that won’t repeat next quarter.

Aug 10