Ruggable shifts ad budget from Meta to ShopMy creators
Digiday’s Kimeko McCoy reports that Ruggable has moved about 10% of its ad spend from performance channels like Meta into brand channels including influencers and connected TV since last August.
Why it matters. Affiliate networks and performance ad platforms lose budget share as DTC brands route conversion spend directly through creator marketplaces like ShopMy.
Signal from digiday.com · Kimeko McCoy · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →