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SAGE data: Corona’s simplest sensory ads beat its clever ones

The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Corona’s top TV ads share beach visuals, relaxation cues and refreshment framing, with “Exhale” scoring 43 points above the brand’s Likeability norm while a plot-twist spot drew confusion and a lower score.

Why it matters. Advertisers testing creative can now point to specific theme-level scores, not just overall Likeability, to decide whether a narrative twist is worth the clarity risk.

Signal from The Measure · Eleanor Semeraro · read the original.

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