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SAGE data: Lowe’s ensemble NFL ad beats solo-star spots on likeability

The Measure’s Eleanor Semeraro reports that iSpot’s SAGE platform found Lowe’s “Power” spot, featuring Dak Prescott, Justin Jefferson and Myles Garrett, beats three other “Earn Your Sunday” ads by 33 to 44 Likeability points, driven by broader humor and cleaner narrative.

Why it matters. Advertisers running celebrity-driven campaigns can use likeability breakdowns like this to weight ensemble casting and message clarity over single-star endorsements when optimizing creative spend.

Signal from The Measure · Eleanor Semeraro · read the original.

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