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Sallie Mae’s ad arm targets students seeking scholarships

Adweek’s Mitchell Parton reports that Sallie, the brand behind Sallie Mae student loans, is now serving ads for brands like cars and apparel to students and parents browsing Sallie.com for scholarships and grants, through its Backpack Media ad business launched in March.

Why it matters. Brands gain a new path to reach Gen Z and Gen Alpha students by tapping Sallie’s financial-life data for targeting across the web and streaming.

Signal from adweek.com · Mitchell Parton · read the original.

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