SAMY buys influencer shop Get Engaged in low nine-figure deal
Adweek’s Mark Stenberg reports that Madrid-based social agency SAMY acquired U.S. influencer marketing shop Get Engaged in a cash-and-equity deal valued in the low nine figures, with Get Engaged’s founders retaining meaningful ownership in the combined business.
Why it matters. The combination gives SAMY added scale in US influencer marketing at a nine-figure price, pressuring independent creator-agency rivals to consolidate or match its data and global reach.
Signal from adweek.com · Mark Stenberg · read the original.
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