Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Adweek’s Mark Stenberg reports that LV8 is merging with sister firm Mirage Digital and raising a “high eight figures” round from Velocity Capital Management, forming a combined creator agency under the LV8 brand with Griffin Haddrill as CEO.
Adweek’s Mark Stenberg, Trishla Ostwal and Kendra Barnett report that Meta is blocking links to TikTok across its apps, a move media buyers say makes sense as a competitive block.
Oct 27Adweek’s Mark Stenberg reports that Cami Tellez’s creator marketing startup Devotion named Ed Victori, formerly of United Talent Agency and JUV Consulting, as its first chief operating officer after a year of rapid growth.
Oct 18Adweek’s Mark Stenberg reports that at Advertising HQ, Dear Media’s Mark Mullett and host Amanda Hirsch said brands still err by scripting talent instead of letting them shape host-read ads.
Oct 8Adweek’s Mark Stenberg reports that Madrid-based social agency SAMY acquired U.S. influencer marketing shop Get Engaged in a cash-and-equity deal valued in the low nine figures, with Get Engaged’s founders retaining meaningful ownership in the combined business.
Oct 6Adweek’s Mark Stenberg reports that Morning Brew Inc. has acquired Express Checkout, a creator-led CPG and ecommerce newsletter, in an all-cash deal giving it full IP rights as co-founders Nate Rosen and Jenna Movsowitz join full time.
Oct 6Adweek’s Mark Stenberg reports that Slow Ventures has backed career-advice creator Erin McGoff, textile maker Will Lasry, and fisherman Kyle Lee with equity stakes of $1 million to $3 million.
Oct 1Adweek’s Mark Stenberg reports that Shamrock Capital made an eight-figure investment in social-first agency Saylor, taking a majority stake and merging it with Mutiny, a gaming-focused creative agency already in Shamrock’s portfolio.
Oct 1Adweek’s Mark Stenberg reports that commerce platform Howl sold its creator division to Connexity, Taboola’s commerce arm, in August, a deal small enough that Taboola did not need to disclose it in earnings.
Sep 15Adweek’s Mark Stenberg reports that ChatGPT is now on pace to generate more than $1 billion in advertising revenue over the next 12 months, OpenAI said, extrapolating current revenue forward.
Sep 1