Sinclair launches national news brand on Substack
Axios’s Sara Fischer reports that Sinclair is launching The National Press, a subscription news brand on Substack built from reporting by its roughly 1,200 journalists across 60 local newsrooms.
Why it matters. Sinclair is betting it can convert local-station trust into direct consumer subscription revenue, a model broadcasters have mostly failed at before, including Sinclair’s own Circa shutdown in 2019.
Signal from axios.com · Sara Fischer · read the original.
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