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Sara Fischer

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Netflix taps ex-Google exec Kantak to run ads platform

Netflix taps ex-Google exec Kantak to run ads platform

Axios’s Sara Fischer reports that Netflix has hired former Google executive Darshan Kantak as vice president of its ads platform, reporting to advertising president Amy Reinhard.

Streaming

Instagram, Netflix, Disney chase YouTube’s lead in creator video

Axios’s Kerry Flynn and Sara Fischer report that Instagram is testing 90-minute videos and an Apple TV app, while Netflix, Disney, Tubi and Amazon strike video-podcast deals as YouTube captured 15.8% of U.S. TV viewing in August, per Nielsen.

Oct 27
Streaming

Anonymous Content CEO open to outside investment, but not private equity

Axios’ Sara Fischer and Christine Wang report that Anonymous Content CEO Darren Walker said the studio is open to raising capital from third-party investors beyond Laurene Powell Jobs’ Emerson Collective.

Oct 22
Streaming

Reese Witherspoon buys back Hello Sunshine at a steep discount

Axios’s Sara Fischer and Kerry Flynn report that Reese Witherspoon has teamed with Paris-based Mediawan to buy back Hello Sunshine from Candle Media for low- to mid-eight figures.

Oct 15
Creators

Sinclair launches national news brand on Substack

Axios’s Sara Fischer reports that Sinclair is launching The National Press, a subscription news brand on Substack built from reporting by its roughly 1,200 journalists across 60 local newsrooms.

Oct 7
Measurement

Fox News’ ratings lead over CNN and MS NOW hits an all-time high

Axios’ Sara Fischer reports that Fox News, turning 30, averaged 1.69 million total-day viewers last year versus 551,000 for MS NOW and 432,000 for CNN.

Oct 7
Creators

Kevin Roose, Casey Newton launch AI show with NPR distribution deal

Axios’s Kerry Flynn and Sara Fischer report that Former “Hard Fork” hosts Kevin Roose and Casey Newton are partnering with NPR for distribution and ad sales of “Machine Gods,” a twice-weekly, video-first show on AI’s consumer, enterprise and policy implications launching in October.

Sep 16
Streaming

Netflix, Amazon, YouTube form streaming policy coalition

Axios’s Sara Fischer reports that Netflix, Amazon and YouTube launched the Streaming Access and Choice Alliance on Monday, a new policy coalition led by trade group TechNet.

Sep 15
Streaming

Netflix’s ‘GTA 6' extended look draws 31.1 million views in four days

Variety’s Jennifer Maas reports that Netflix’s exclusive 27-minute “GTA VI” extended look, live for only six hours before hitting YouTube, became the streamer’s most-viewed title last week with 31.1 million views, ranking No. 1 in 87 of 93 tracked countries.

Sep 3
Ad-tech

FTC, 22 states sue Amazon over deceptive ad auction pricing

Axios’s Sara Fischer reports that the FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.

Sep 1
Ad-tech

OpenAI’s ad business hits $1B run rate in under 200 days

Axios’s Sara Fischer reports that OpenAI said ChatGPT Ads reached a $1 billion annualized revenue run rate less than 200 days after launch.

Sep 1