MediaPost’s Wayne Friedman reports that Skydance launches with a leading 21% share of U.S.
Signal from mediapost.com · Wayne Friedman · read the original.
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Continue free →The Measure’s Jon Lafayette reports GEICO is the presenting sponsor of Vizio WatchFree+‘s original holiday film, Jingle Bells Wedding Bells, arranged through Omnicom and Walmart Connect.
AdExchanger reports that NBCUniversal, FreeWheel, Dentsu’s Carat and Newton launched custom buying agents pairing identity and audience data to recommend NBCU inventory against advertiser outcomes, with an unnamed luxury retailer as first user.
The Ankler’s Erik Barmack reports that David Ellison told a March finance conference AI could let Paramount make 15 to 20 versions of a film, test audience reaction, then pick the winner, with Skydance carrying $80 billion in debt.