Smart TVs stick to a handful of apps despite streaming sprawl
The Measure’s Eleanor Semeraro reports that streaming TVs used an average of 3.5 apps per month in Q2 2026, per Inscape data.
Why it matters. New and smaller streaming apps must convert trial viewers into habitual users since distribution alone no longer guarantees sustained viewing time.
Signal from The Measure · Eleanor Semeraro · read the original.
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