Sony’s digital studio signs Brian Cox for YouTube science content

Deadline’s Max Goldbart reports that Sony Pictures Television’s digital studio has struck a long-term partnership with BBC scientist Brian Cox to create original science, astronomy and culture formats for digital platforms.

Why it matters. Established broadcast presenters increasingly bypass traditional commissioners to build direct-to-audience franchises on YouTube, following Holly Willoughby and Amol Rajan.

Signal from deadline.com · Max Goldbart · read the original.

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