Spider-Man’s licensing-everywhere model tops $940M in streaming revenue
Parrot Analytics finds Spider-Man movies and series generated over $940 million in global streaming revenue from 2020-2025, more than Batman and Superman combined. Sony’s strategy of licensing the IP across many platforms, rather than exclusive placement, drove the gap.
Why it matters. Studios weighing exclusivity versus wide licensing for franchise IP now have evidence that broad distribution can outearn platform-exclusive deals.
Signal from thewrap.com · Christofer Hamilton · read the original.
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