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Streamers cut national TV ad spend 29% as NFL packages anchor budgets

MediaPost’s Wayne Friedman reports that streamers’ national TV ad spend fell 29% to $115.3 million over the past 30 days, per iSpot, down from $163.6 million a year earlier.

Why it matters. Streamers are leaning harder on NFL rights to justify remaining ad budgets, with YouTube TV and Amazon both citing football packages as their top spend drivers.

Signal from mediapost.com · Wayne Friedman · read the original.

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