Streaming ad loads jump 18% as subscription prices also climb

MediaPost’s Wayne Friedman reports that leading ad-supported streaming tiers added 18% more ad minutes per hour between January and August 2026, with Paramount+, Hulu and Disney+ running heaviest.

Why it matters. Streamers can keep raising ad loads and prices as long as churn stays low, leaving advertisers with no pushback on rising clutter.

Signal from mediapost.com · Wayne Friedman · read the original.

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