Study: 73% of advertisers plan live sports streaming investment
Advanced Television reports that Premion and Advertiser Perceptions research finds 73 per cent of advertisers plan to allocate budget to live sports streaming and CTV advertising over the next year.
Why it matters. Streaming and CTV platforms gain leverage to raise sports ad rates as buyers commit budget ahead of inventory becoming available.
Signal from advanced-television.com · read the original.
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