medianexis.
Reporting index

Charlotte McEleny

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

1 story, newest first.RSS →
MarkApp: MENA CTV can’t borrow social video’s playbook

MarkApp: MENA CTV can’t borrow social video’s playbook

ExchangeWire’s Charlotte McEleny interviews MarkApp managing director Sotiris Oikonomou, who argues MENA buyers must stop applying social-video targeting logic to CTV.