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The Record

iSpot SAGE data on Chipotle creator-led ads performance

Every signal in this story, with the reporting each one was drafted from.

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Chipotle’s all-creator TV ads show which unscripted moments convert

Chipotle used 100 creators with no brand direction to shoot two national TV spots, and iSpot’s SAGE found Chili Lime Chips beat Pollo Asado on likeability (720 vs. 671) and purchase intent (74% vs. 64%).