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Texas election-night TV viewing swung heavily to news, Madhive data shows

The Measure reports that Madhive data found 63 of every 100 active Texas TVs tuned to news on Election night, with news capturing half of all ad minutes airing from 8pm to midnight statewide.

Why it matters. Spikes like this give local broadcasters leverage to sell premium news-adjacent inventory to advertisers chasing surprise-driven tune-in.

Signal from The Measure · read the original.

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Election Night news-watching spiked hardest in Texas, Madhive data shows

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The Measure’s John Cassillo reports that Madhive data shows 63 of every 100 Texas TVs in use during primetime on Election Night were tuned to news, the highest share of any state.

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