medianexis.
medianexis.
Subscribe

IAB issues new guidance for measuring CTV pause and home screen ads

eMarketer’s Asa Hiken reports that the IAB released new guidance aimed at bringing clarity to how the industry measures pause ads and home screen ads on connected TV.

Signal from emarketer.com · Asa Hiken · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Measurement

All →
Election Night news-watching spiked hardest in Texas, Madhive data shows

Election Night news-watching spiked hardest in Texas, Madhive data shows

The Measure’s John Cassillo reports that Madhive data shows 63 of every 100 Texas TVs in use during primetime on Election Night were tuned to news, the highest share of any state.

Texas election-night TV viewing swung heavily to news, Madhive data shows

Texas election-night TV viewing swung heavily to news, Madhive data shows

The Measure reports that Madhive data found 63 of every 100 active Texas TVs tuned to news on Election night, with news capturing half of all ad minutes airing from 8pm to midnight statewide.

IAB expands Open Measurement SDK to pause and home screen ads

IAB expands Open Measurement SDK to pause and home screen ads

MediaPost’s Wayne Friedman reports that the IAB is expanding its Open Measurement SDK to cover pause, home screen, screensaver and overlay ads on CTV.