TheWrap’s Lucas Manfredi reports that The Only Agency is acquiring The Blogger Agent, a London creator talent shop with a combined roster reach of over 100 million followers across fashion and beauty.
Signal from thewrap.com · Lucas Manfredi · read the original.
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Continue free →Adweek is launching its inaugural Creator Economy Power List, open for entries honoring executives, dealmakers, platform builders and technologists behind the creator economy rather than the creators themselves.
Variety’s Todd Spangler reports that Erin Andrews and Charissa Thompson are moving their “Calm Down” podcast to Colin Cowherd’s The Volume for ad sales, production and distribution.
The Ankler’s Natalie Jarvey reports Disney CMO Asad Ayaz is expanding creator partnerships beyond marketing activations into development and programming, following the company’s costly Maker Studios experiment and its sponsorship of the Created in LA conference.