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Lucas Manfredi

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

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Measurement nalip-taps-parrot-analytics-to-score-audience-demand-for-2026-honorees

NALIP taps Parrot Analytics to score audience demand for 2026 honorees

NALIP is partnering with Parrot Analytics to evaluate 2026 award nominees using audience demand data, not just critical buzz.

Sep 3
Streaming netflix-disney-eye-free-tiers-as-fast-goes-mainstream

Netflix, Disney+ eye free tiers as FAST goes mainstream

Sony launched a free ad-supported service on PS5, Paramount+ is testing free mobile content, and Disney’s Josh D’Amaro has floated a free Disney+ tier.

Sep 1
Measurement sports-lifts-broadcast-share-even-as-streaming-widens-its-lead

Sports lifts broadcast share even as streaming widens its lead

Live sports gave broadcast a rare share gain — up 0.6 points to 26.6% on NBA playoffs and early World Cup coverage. But streaming widened its ad-supported lead to 48.2%, per Nielsen’s Q2 gauge, with cable flat at 25.2%.

Aug 26