medianexis.

TikTok, iHeartPodcasts add three more creator shows to podcast network

Inside Radio’s Hannah Kosh reports that TikTok and iHeartPodcasts are adding three creator-hosted shows covering internet culture, sports and fashion to their podcast network, launching between late October and December.

Why it matters. iHeart gains a steady pipeline of TikTok-built audiences to convert into podcast listeners, deepening its stake in creator-led audio.

Signal from insideradio.com · Hannah Kosh · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Fake Wedgewood poll shows how easily media outlets get duped now

TVREV’s Alan Wolk reports that a political polling firm called Wedgewood admitted its summer survey showing Michigan Senate candidate Mallory McMorrow collapsing below 10% support was a fabricated “experiment.”

KISS shows creator deals can run both ways for legacy media brands

The Media Leader’s Liz Parkin reports that KISS illustrates how combining traditional media strengths with creator-economy tactics lets established brands build on their heritage while adapting to changing audience behaviours.

Creators are restructuring as holding companies to court brand dollars

Ad Age’s Gillian Follett reports that top creators like Cody “Clix” Conrod are reorganizing under holding companies, hiring CEOs and executives to run diversified businesses spanning media, products and events.