medianexis.
medianexis.
Subscribe

Top media YouTube Shorts creators beat average views by 200x

TVREV’s John Cassillo reports that Chartbeat data shows U.S. media generated nearly 85 billion YouTube Shorts views this year, with average per-video views at 46,400 even as top performers exceed that by factors of nearly 200.

Why it matters. Publishers chasing Shorts volume without strategy leave views on the table, where consistency and tie-ins to existing content outperform trend-chasing.

Signal from TVREV · John Cassillo · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Netflix becomes No. 3 podcast platform in its first year, Sounds Profitable finds

Podnews reports that Sounds Profitable’s Podcast Landscape 2026 study found Netflix named by 21% of podcast consumers as a platform used in the past year, ranking third behind YouTube and Spotify, ahead of Apple Podcasts, even as overall reach held flat at 74%.

Dealmakers pivot from mega-mergers to creators and IP, Raine says

TheWrap’s A.J. Katz reports that at TheGrill conference, Raine partner Erik Hodge said dwindling mega-merger targets are pushing Hollywood dealmakers toward creators, IP and smaller companies that can scale, citing talent migrating to YouTube as a key opportunity.

Alan Wolk’s new book argues the media monoculture has collapsed into ‘Feudal Media’

TVREV’s Alan Wolk previews his new book arguing that a shared, commonly trusted media environment has splintered into disconnected bubbles he calls Feudal Media.