medianexis.
medianexis.
Subscribe

TripleLift exec: curation, not volume, protects CTV yield

TVREV’s Alan Wolk reports that TripleLift’s Jason Bowman says publishers facing CTV oversupply and falling CPMs must protect yield through audience data, brand-safe curation and clear ROI rather than competing on volume.

Why it matters. Publishers that curate inventory around data partnerships keep pricing power as CTV supply floods the market and pushes CPMs down.

Signal from TVREV · Alan Wolk · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →
Frequency, OpenGlass bring In-Scene ads to Plex’s CTV platform

Frequency, OpenGlass bring In-Scene ads to Plex’s CTV platform

Advanced Television reports that Frequency and OpenGlass have launched In-Scene Advertising on Plex’s Connected TV platform, pairing Frequency’s stream-native ad tech with OpenGlass’s programmatic demand to place ads within content rather than in traditional commercial breaks.

CIMM study: bidstream signal gaps push 62% of CTV buyers to shift spend

CIMM study: bidstream signal gaps push 62% of CTV buyers to shift spend

Advanced Television’s Emily Palmer reports that a CIMM study found 62% of programmatic CTV buyers shifted spend to other supply paths when signal requirements went unmet. Only 8% said DSPs always operationalized required signals once campaigns went live.

ChatGPT launches verified brand pages and business agents for marketers

ChatGPT launches verified brand pages and business agents for marketers

Ad Age’s Garett Sloane reports that companies including Gap Inc. are quickly claiming newly launched business pages in ChatGPT, while OpenAI is also rolling out branded agents meant to strengthen marketer-consumer connections, though data sharing with brands remains limited.