Covers streaming and creators. Bylines at TVREV. Desk record: 26 signals cited since July 2026, 25 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TVREV’s Alan Wolk interviews Vibe.co CEO Arthur Querou, who explains the self-serve CTV platform now lets advertisers target streaming viewers using Walmart’s purchase-intent audiences, with AI selecting the best segments automatically.
TVREV’s Alan Wolk reports Instagram plans to fully roll out “Features,” a long-form horizontal video format supporting up to 90 minutes, tested in Brazil and built for TV-set viewing, letting creators link up to eight Reels as promos.
Nov 2TVREV’s Alan Wolk rounds up Thought Leaders Circle executives from Magnite, TiVo Ads, Mediaocean, TripleLift, Spectrum Reach and The Trade Desk, who converge on overfrequency as CTV’s biggest unsolved problem.
Oct 27TVREV’s Alan Wolk reports that a political polling firm called Wedgewood admitted its summer survey showing Michigan Senate candidate Mallory McMorrow collapsing below 10% support was a fabricated “experiment.”
Oct 23TVREV’s Alan Wolk reports Netflix is laying off roughly 1,000 people across divisions this week, part of a push to look more like YouTube with ads, live events, podcasting and gaming rather than a traditional TV company.
Oct 16TVREV’s Alan Wolk recaps two Jupiter Festival sessions, one on his book “Welcome To The Age Of Feudal Media” with The Rebooting’s Brian Morrissey, another on sports advertising with Transmit’s Scott Young, WPP’s Alex Willats and PMG’s Dan Conti.
Oct 15TVREV’s Alan Wolk notes Ella Langley’s “Choosin’ Texas” spent 26 weeks atop the Billboard Hot 100, yet many in media never heard of it, illustrating how algorithmic bubbles have replaced the shared monoculture radio and TV once built.
Oct 10TVREV’s Alan Wolk previews his new book arguing that a shared, commonly trusted media environment has splintered into disconnected bubbles he calls Feudal Media.
Oct 3TVREV’s Alan Wolk reports that California AG Rob Bonta backed off his antitrust challenge to the Paramount-Warner merger after unions, theater chains and state political figures sided with the deal over fears of losing 30,000 jobs to another state.
Sep 25TVREV’s Alan Wolk reports that this year’s Emmys drew just 6.7 million viewers, down 10% from last year, even as NBCU touted 133 million social video views.
Sep 18Genius Sports is launching a venture with Chris Paul’s Ohh Dip!!! and Connor Schell’s Words + Pictures to build athlete-led programming powered by official sports data, starting with Paul before expanding to other athlete-creators.
Sep 15Ahead of IBC 2026, TVREV’s Alan Wolk argues Europe’s 42-language market makes fragmentation worse than in the US, pushing AI dubbing that preserves an actor’s original voice and accent to the top of the agenda.
Sep 11TVREV’s Alan Wolk reports that John Ternus took over Apple this week. This opinion column argues Apple has coasted on design and reputation while Siri, Apple Music, Apple TV hardware, HomePod and its iWork apps all lag category leaders like Alexa, Spotify and Google.
Sep 4TVREV’s sponsored “Making Waves” series features Magnite’s Kristen Williams on data partnerships, Samsung Ads’ Youssef Ben-Youssef on the TV operating system’s expanding role, and Magnite’s Paige Bilins on programmatic buying in live sports.
Sep 1TVREV’s Alan Wolk reports that Meta agreed to pay roughly seventeen billion dollars to 47 states over addictive design for minors, but $5.3 billion of that is contingent on TikTok and YouTube adopting similar age and time restrictions and paying comparable sums.
Aug 30TVREV’s Alan Wolk reports that Wurl CEO Dave Bernath argues FAST’s economics favor platforms over channel operators, unlike cable, and that discovery — not content oversupply — remains the format’s core weakness. He also flags measurement as one of CTV’s biggest unresolved gaps.
Aug 25TVREV’s Alan Wolk reports that YouTube now counts a single frame as a “view,” aligning with TikTok and Instagram, while the old longer-watch metric becomes “engagement.” New monetization thresholds arrive in February, tightening bars for creators.
Aug 21TVREV’s Alan Wolk reports that Ellison is dangling a relocation out of California to pressure AG Bonta into settling the antitrust suit blocking Paramount-Warner, with an October 1 deadline. Critics call it an obvious bluff that could embolden regulators rather than scare them off.
Aug 14TVREV’s Alan Wolk reports that in a three-part video series, Stingray CRO David Purdy argues in-store audio and CTV audio ads are underused opportunities, while flagging Europe’s slow FAST growth. His pitch: captive audiences alone don’t work without format tweaks.
Aug 11TVREV’s Alan Wolk and Spectrum Reach’s Dan Callahan discuss how “Feudal Media” fragmentation is pushing marketers toward partners who can aggregate premium inventory. Transparency and trust are becoming the differentiators as reach gets harder to assemble.
Aug 10TVREV’s Alan Wolk reports that Disney is exploring a FAST-style free tier following Paramount’s similar move, aiming to monetize unwatched library content and expand ad reach. Analysts argue it curbs churn by keeping downgraded subscribers in-ecosystem rather than losing them outright.
Aug 10TVREV’s Alan Wolk reports that BI is building a standalone FAST/CTV channel to complement its huge YouTube presence, using Magnite’s SpringServe for ad serving. It’s a bet that owned distribution and direct advertiser relationships beat platform reach alone.
Aug 10TVREV’s Thought Leaders Circle gives ten takes on fragmentation: some say double down on affinity and niche focus, others say collapse channels into one measurement layer. The split shows there’s no industry consensus on strategy yet.
Aug 10TVREV’s Alan Wolk reports that Peacock content will be free to YouTube Premium subscribers, ceding the customer relationship in exchange for scale.
Aug 10TVREV’s new report argues the TV operating system, not individual apps, controls discovery, ad inventory, and ACR data. That makes home-screen placement the real prize in a fragmented “Feudal Media” landscape, worth hundreds of millions in share shifts.
Aug 10