Upfluence goes fully agentic with AI system Jaice for creator deals
AdExchanger’s Joanna Gerber reports that Upfluence has shifted to a fully agentic model powered by its Jaice system, which now handles the entire creator partnership process for brands, from writing briefs to contacting creators and negotiating rates.
Why it matters. Brands using Upfluence can now scale creator outreach and rate negotiation without manual vetting, cutting the labor cost of matching that previously gated smaller advertisers out of influencer marketing.
Signal from adexchanger.com · Joanna Gerber · read the original.
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