Variety and YouTube launch creator festival at TIFF

Variety and YouTube will debut a creator showcase at TIFF on Sept. 10, premiering new shows from Mark Vins and Ziwe. It signals film festivals now treat top YouTube creators as legitimate premiere talent, not just digital sideshow acts.

Why it matters. YouTube creators like Mark Vins and Ziwe gain entry to TIFF’s premiere stage, a slot previously reserved for traditional film and TV talent.

Signal from variety.com · William Earl · read the original.

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