Vertical video moves from social feeds into streaming and shopping

EMARKETER’s Gadjo Sevilla reports that vertical, short-form video has become full-funnel engagement infrastructure, citing HubSpot data that 49% of marketers name it their top-performing format versus 29% for long-form and 25% for livestream.

Why it matters. Streaming apps and social platforms building shoppable vertical-video features now compete directly with TikTok for the same commerce-driven attention.

Signal from emarketer.com · Gadjo Sevilla · read the original.

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