Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Gadjo Sevilla reports that CTV audience strategy is shifting toward targeting fandom and passion communities rather than traditional demographic personas.
eMarketer’s Gadjo Sevilla reports that premium streaming advertisers are shifting focus from single-spot completion metrics toward sustained brand equity, pushing marketers to rethink creative strategy and measurement across the full viewing experience rather than isolated ad breaks.
Oct 8eMarketer’s Gadjo Sevilla reports Amazon blocked Meta’s Muse AI agent from its store last week, citing lack of notice about account access, while Meta has lined up Walmart, GameStop, Sephora, Expedia, OpenTable and Shopify as Muse partners.
Oct 3EMARKETER’s Gadjo Sevilla reports that vertical, short-form video has become full-funnel engagement infrastructure, citing HubSpot data that 49% of marketers name it their top-performing format versus 29% for long-form and 25% for livestream.
Sep 27EMARKETER frames the creator economy as facing a piracy-era-style disruption, where content, distribution and monetization norms are being rewritten faster than brands can adapt. The piece walks through what that shift means for marketer strategy.
Sep 9