Vinted is now TV’s No. 3 most-seen brand since April
The Measure’s John Cassillo reports that iSpot data shows Vinted has become TV’s No. 3 most-seen brand since April 1, trailing only Liberty Mutual and Progressive, with over 27 billion household impressions driven mostly by streaming spend.
Why it matters. Vinted’s streaming-heavy buy gives secondhand retail outsized reach against online rivals, with its share of category TV spend now double that of its closest competitor.
Signal from The Measure · John Cassillo · read the original.
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