Walmart Connect pitches streaming ads to non-Walmart advertisers
Adweek’s Mitchell Parton reports that Walmart Connect is pitching non-endemic advertisers on streaming ads, built on its Vizio and Vibe.co acquisitions.
Why it matters. Non-endemic advertisers give Walmart Connect a revenue stream independent of its own retail sales, putting it in direct competition with Amazon and traditional TV sellers for streaming ad budgets.
Signal from adweek.com · Mitchell Parton · read the original.
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