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WARC: Global ad spend to hit $1.34 trillion in 2026, led by AI and social

Inside Radio reports that WARC forecasts global ad spending will rise 11.9% to $1.34 trillion in 2026, driven by AI investment, major events and digital growth, with social media the fastest-growing channel at $394.6 billion and Alphabet, Amazon and Meta capturing 59.7% of spend outside China.

Why it matters. Alphabet, Amazon and Meta’s growing share of ad spend outside China gives them more leverage over pricing and terms as the market grows around them.

Signal from insideradio.com · read the original.

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