medianexis.

NFL ad revenue set to hit $6.3 billion this season, per Guideline

Adweek’s Bill Bradley reports that ad data company Guideline projects NFL ad revenue will reach $6.3 billion this season, an 8% increase year over year, following a 7% jump last year to $5.9 billion.

Why it matters. Brands locking in NFL inventory now face sustained double-digit cost growth, strengthening networks’ leverage in future upfront negotiations.

Signal from adweek.com · Bill Bradley · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Agencies

All →

Ad Age: MSQ’s US push and inside Mark Read’s Prompt event debut

Ad Age’s Ewan Larkin and Brian Bonilla report that this week’s Agency Brief covers a run of agency mergers and acquisitions, plus a look at how Mark Read’s Prompt event played out in its New York debut.

Agencies push performance pay, but FTE billing still rules

Adweek’s Christopher Cicchiello reports that Horizon Media Holdings president Bob Lord publicly called FTE billing the “old system,” arguing AI pressure should push agencies toward outcome-based remuneration instead.

WARC: Global ad spend to hit $1.34 trillion in 2026, led by AI and social

Inside Radio reports that WARC forecasts global ad spending will rise 11.9% to $1.34 trillion in 2026, driven by AI investment, major events and digital growth, with social media the fastest-growing channel at $394.6 billion and Alphabet, Amazon and Meta capturing 59.7% of spend outside China.