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WBD-Paramount deal closes, but the real gap is measuring sponsorship ROI

TVREV’s Emanuele Landi reports that as Paramount-Warner Bros.

Why it matters. Brands that keep renting IP without building measurement discipline will struggle to justify sponsorship budgets once optimism cools.

Signal from TVREV · Emanuele Landi · read the original.

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JIC re-certifies Comscore, iSpot and VideoAmp as TV currencies through 2028

MediaPost’s Wayne Friedman reports that the U.S. Joint Industry Committee has re-certified Comscore, iSpot and VideoAmp as “national currencies” through 2028, based on 39 data questions and 672 tests across transaction types.

TVREV’s Hot List rounds up the industry’s contradictions, from NFL ad load to linear’s ‘floor’

TVREV’s Jason Damata compiles this week’s Hot List of TV and streaming stories, framing them as ironies: ad avoidance rises even as the NFL runs a full hour of ads per game, and networks tout independent measurement while pushing self-reported dashboards.

SAGE data: Corona’s simplest sensory ads beat its clever ones

The Measure’s Eleanor Semeraro reports that iSpot’s SAGE tool found Corona’s top TV ads share beach visuals, relaxation cues and refreshment framing, with “Exhale” scoring 43 points above the brand’s Likeability norm while a plot-twist spot drew confusion and a lower score.