WNBA Finals ads sell out across NBC, USA Network

Sports Business Journal’s Josh Carpenter reports NBCU sold out WNBA Finals inventory on NBC and USA, with nearly 80 brands buying WNBA time this season and women’s sports spend nearly doubling year over year for 2026-27.

Why it matters. Advertisers now compete for a shrinking pool of women’s sports inventory, giving NBCU leverage to raise rates further next season.

Signal from sportsbusinessjournal.com · Josh Carpenter · read the original.

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