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YouTube overtakes Spotify as Canada’s top podcast platform

Triton Digital’s third annual Canadian Podcast Report finds 35% of Canadians now use YouTube most for podcasts, up from 28% two years ago, while Spotify slid from 31% to 28% and Apple Podcasts dipped to 15%.

Why it matters. Advertisers and podcast networks courting Canadian audiences now have to prioritize video-first distribution on YouTube over audio-only feeds to reach the fastest-growing share of listeners.

Signal from insideradio.com · read the original.

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