YouTube pitches itself as TV’s partner, not its killer, at Mipcom
The Hollywood Reporter’s Scott Roxborough reports that YouTube VP Pedro Pina and RTL Deutschland CEO Stephan Schmitter told Mipcom that YouTube wants to work with legacy broadcasters, not replace them.
Why it matters. Broadcasters sitting on deep back catalogs now have a model for using YouTube to funnel younger viewers toward their own paid streaming services.
Signal from hollywoodreporter.com · Scott Roxborough · read the original.
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