2024 election ad spending hits record $11.07 billion, AdImpact says

Inside Radio reports that AdImpact has updated its final tally of 2024 election cycle ad spending to $11.07 billion, up from a preliminary count of $10.86 billion.

Why it matters. Broadcast TV sellers must now compete for a shrinking share of political budgets as CTV and digital keep pulling spend away.

Signal from insideradio.com · Harris Victory Fund PAC · read the original.

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