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Academy Sports built its retail media network on POS data, not adtech hype

Next in Media’s Mike Shields talks with Chad Fox about Academy Sports and Outdoors launching a retail media network in three months using turnkey partners, grounding it in first-party checkout data rather than chasing adtech trends, since 67% of its shoppers never visit competitors.

Signal from Next in Media (podcast) · Mike Shields · read the original.

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