Shopify expands Campaign Autopilot, its pay-per-sale ad product
AdExchanger’s James Hercher reports that Shopify’s Campaign Autopilot, an agentic ad tool spanning Meta, Microsoft Advertising and Snapchat, now adds SEO optimization, with X in the pipeline, per VP Samir Pradhan.
Why it matters. Small merchants who avoid per-click platforms get a risk-free entry point, pulling ad budgets toward Shopify’s walled network instead of the open web.
Signal from adexchanger.com · James Hercher · read the original.
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