Adweek’s Ryan Joe reports that the outlet is launching The Checkout, a newsletter led by Lauren Johnson and Mitchell Parton covering retail media, agentic commerce and retail news.
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Continue free →Adweek’s Lauren Johnson reports that retail media’s long-awaited consolidation is landing in 2027, with more than two hundred fifty retail media networks now competing for ad dollars.
AdExchanger’s James Hercher reports that Shopify’s Campaign Autopilot, an agentic ad tool spanning Meta, Microsoft Advertising and Snapchat, now adds SEO optimization, with X in the pipeline, per VP Samir Pradhan.
Retail Brew’s Vidhi Choudhary reports that Lowe’s Media Network has struck new partnerships with Roku, YouTube, DoorDash, and Reddit, letting sellers run full-funnel ads beyond Lowe’s own site and app.