Academy Sports launches retail media network, teams with Instacart
Adweek reports that Academy Sports + Outdoors debuts its own ad business and strikes an Instacart Marketplace deal for same-day delivery. It’s another mid-size retailer proving retail media has spread well past grocery and mass merchants into specialty categories.
Why it matters. Brands and advertisers gain a new paid entry point into Academy Sports shoppers’ purchase intent and in-store data, previously unavailable outside grocery and mass-merchant retail media networks.
Signal from adweek.com · read the original.
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