DoorDash-Instacart deal signals retail media land grab, not just delivery

Modern Retail’s Gabriela Barkho reports that DoorDash’s $17 billion bid for Instacart reflects a push beyond delivery into ads, data and one-stop retail tech, combining restaurant, grocery and retail shopping insights into a single commerce ecosystem.

Why it matters. Advertisers now need stronger proof of incremental lift as DoorDash gains more control over discovery, transactions and performance reporting in one ecosystem.

Signal from modernretail.co · Gabriela Barkho · read the original.

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