Academy Sports launches retail media network with closed-loop measurement

Academy Sports + Outdoors debuts Academy Retail Media, linking 320+ stores, e-commerce and first-party data to track ads from exposure to purchase. It’s another specialty retailer joining the closed-loop measurement race reshaping retail media beyond Walmart and Amazon.

Why it matters. Brands advertising with Academy Sports can now trace ad exposure through to actual online and in-store purchase within a single closed-loop system, rather than relying on separate sales data.

Signal from invidis.com · John Berkovich · read the original.

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