Why it matters. Advertisers gain a template for testing agentic buying in premium channels they previously considered too costly or complex to evaluate.
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Continue free →ExchangeWire’s Sheila Obeng-King reports that OpenAI is recruiting an agency partner to push ChatGPT advertising into permanent media plans at major holding companies.
eMarketer’s Grace Harmon reports that Meta rolled out new advertising tools for brand-building, including Ads Super Burst, which lets advertisers book exclusive three-to-24-hour windows for “TV-like scale” during major sales or cultural events.
eMarketer’s Asa Hiken reports that Magnite is opening up its CTV home screen ad inventory to agentic media buying, letting AI agents purchase placements on streaming device interfaces.