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OpenAI seeks agency partner to make ChatGPT ads a standard media-plan line item

ExchangeWire’s Sheila Obeng-King reports that OpenAI is recruiting an agency partner to push ChatGPT advertising into permanent media plans at major holding companies.

Why it matters. Holding companies that formalize ChatGPT ad buying gain early access to a new inventory source before competitors.

Signal from exchangewire.com · Sheila Obeng-King · read the original.

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