Signal from emarketer.com · Asa Hiken · read the original.
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Continue free →Signal from emarketer.com · Asa Hiken · read the original.
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Continue free →Ad Age is reporting that a PubMatic sponsored studio piece claims agentic advertising has run over 100 campaigns, with guardrails, agent intelligence, and access determining performance.
ExchangeWire’s Sheila Obeng-King reports that OpenAI is recruiting an agency partner to push ChatGPT advertising into permanent media plans at major holding companies.
eMarketer’s Grace Harmon reports that Meta rolled out new advertising tools for brand-building, including Ads Super Burst, which lets advertisers book exclusive three-to-24-hour windows for “TV-like scale” during major sales or cultural events.