Ad tiers set to pass half of North American streaming revenue in 2026
C21Media reports that Ampere Analysis expects ad-supported tiers to hit 54% of North American subscription streaming revenue by end of 2026, topping $45bn. Prime Video leads on ad revenue after its 2023 opt-out shift, showing where global streaming monetization is headed next.
Why it matters. Streaming services now derive the majority of North American subscription revenue from advertising rather than subscriber fees, pushing platforms to prioritize ad-tier growth and pricing over pure subscription pushes.
Signal from c21media.net · read the original.
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