Ad Week NY leans into creator-commerce dealmaking, not just panels

StreamTV Insider’s Bevin Fletcher reports that Advertising Week New York, under new owner Forge, is targeting $100 million in creator-brand deals within 12 months, pairing Dhar Mann’s Creator Challenge with on-site matchmaking between brands and micro-creators.

Why it matters. Brands get structured, on-site access to vetted micro-creators instead of relying on agency intermediaries to source influencer deals.

Signal from streamtvinsider.com · Bevin Fletcher · read the original.

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